Terry Young is the Founder and CEO of sparks & honey, “a cultural intelligence consultancy helping organizations understand explosive and immediate cultural shifts, as well as cultural tastes that develop over time.” By leveraging the power of culture, sparks & honey seeks to open minds and create possibilities in the now, next, and future. Mr. Young is a frequent speaker and writer on the largest shifts that will shape the future, most recently addressing such topics as precision consumer 2030, the rise of Generation Z, new semantics, open business, diversity OS, and the future of giving. His deep understanding of consumer behavior and digital and technology platforms allowed him to architect the sparks & honey model and cultural intelligence platform, QTM.
In our interview with Mr. Young, we discuss the future of workplaces, the meaning of true diversity and how to achieve and measure it, and how to leverage Artificial Intelligence (AI) and machine learning to build cultural intelligence across a wide spectrum of future topics. The following bullet points highlight key insights from our interview:
Stay tuned to the Mad Scientist Laboratory for our next episode of The Convergence, featuring our interview with Dr. Brent Sterling, Adjunct Professor at Georgetown University’s Edmund A. Walsh School of Foreign Service and author of Other People’s Wars: The US Military and the Challenge of Learning from Foreign Conflicts, discussing how militaries learn (or don’t!) from foreign conflicts, what pitfalls await those trying to learn from historical conflicts, how focusing only on “relevant” observations hampers our creativity in analyzing warfare, and what strategists can do to avoid past mistakes.
If you enjoyed this post, check out the Key Judgements excerpted from The Operational Environment (2021-2030): Great Power Competition, Crisis, and Conflict, and download the comprehensive source document;
… learn more about the U.S. Army’s single consistent OE narrative (spanning the near, mid-, and far terms out to 2050) in:
The Future Operational Environment: The Four Worlds of 2035-2050, the complete AFC Pamphlet 525-2, Future Operational Environment: Forging the Future in an Uncertain World 2035-2050, and associated video;
… and review the following additional related content:
On Hype and Hyperwar by Collin Meisel and Dr. Jonathan D. Moyer
The Inexorable Role of Demographics, by Caroline Duckworth
Going on the Offensive in the Fight for the Future and associated podcast
To Boldy Go, edited by COL Jonathan Klug and Steven Leonard, and published by Casemate Publishers in 2021, is subtitled “Leadership, Strategy, and Conflict in the 21st Century and Beyond.” Army Mad Scientist’s The Convergence podcasters Luke Shabro and Matthew Santaspirt explore how science fiction can inform the Army about the Operational Environment and the changing character of warfare with the books co-editors and contributors:COL Jonathan Klug is a U.S. Army Strategist serving as an Assistant Professor in the Department of Strategy, Planning, and Operations at the U.S. Army War College. Commissioned as an Armor officer, he served in Haiti, Bosnia, South Korea, Egypt, and Iraq. His strategy assignments included writing U.S. Army, U.S. Joint, and NATO Joint counter-insurgency doctrine; teaching at the U.S. Air Force Academy and the U.S. Naval Academy; serving as V Corps Deputy Plans and Strategy Officer; and strategic planning in the NATO Training Mission-Afghanistan, International Security Assistance Force Joint Command, and Operation Resolute Support Headquarters. He holds degrees from the U.S. Military Academy, Louisiana State University, and the U.S. Army School of Advanced Military Studies. He is a PhD candidate in Military and Naval History at the University of New Brunswick. COL Klug co-edited To Boldly Go and co-authored “Yours is the Superior” with Steven Leonard (below), and contributed “You Rebel Scum!” and “To Live and Die at My Command.” Steven Leonard is an award-winning faculty member at the University of Kansas, where he chairs graduate programs in Organizational Leadership and Supply Chain Management. As a former military strategist and the creative force behind the defense microblog Doctrine Man, he is a career writer and speaker with a passion for developing and mentoring the next generation of thought leaders. ...
James F. “Hondo” Geurts was designated as performing the duties of the Under Secretary of the Navy, effective February 4, 2021. In this position, he serves as the deputy and principal assistant to the Secretary of the Navy, as well as the Chief Operating Officer and Chief Management Officer for the Department of the Navy. Additionally, he oversees intelligence activities, intelligence-related activities, special access programs, critical infrastructure, and sensitive activities within the department. Secretary Geurts previously served as Assistant Secretary of the Navy for Research, Development & Acquisition (ASN (RD&A)), from December 2017 to January 2021, and as the U.S. Special Operations Command (USSOCOM) Acquisition Executive, at MacDill Air Force Base (AFB), Florida, where he was responsible for all special operations forces acquisition, technology and logistics. He has over 30 years of extensive Joint acquisition experience and served in all levels of acquisition leadership positions including Acquisition Executive, Program Executive Officer, and Program Manager of Major Defense Acquisition Programs. Secretary Geurts penned the Foreword to Strategic Latency Unleashed: The Role of Technology in a Revisionist Global Order and the Implications for Special Operations Force. Dr. Zachary S. Davis is a senior fellow at the Center for Global Security Research at Lawrence Livermore National Laboratory and a research professor at the Naval Postgraduate School in Monterey, California, where he teaches courses on counterproliferation. He has broad experience in intelligence and national security policy and has held senior positions in the executive and legislative branches of the U.S. Government. Dr. Davis began his career at the Congressional Research Service at the Library of Congress and has served with the State Department, congressional committees, and the National Security Council. Dr. Davis ...
While Shubhi Mishra, founder and CEO of Raft, is a lawyer and data scientist by training, she’s better known as an intentional government technology (GovTech) disruptor at heart. She loves solving complex problems, even the kind that give you a headache while you’re working through them. But that process of discovery, of realization, and coming to a solution makes it all worthwhile. Her passion is working with bleeding-edge technology focused on the defense sector. Raft provides an innovation space for people who are similarly mission-focused, tackling vexing challenges with passion and enthusiasm. Ms. Mishra seeks to inspire other women in and out of the GovTech space and excite them enough to join the movement of providing better solutions and services to the defense industry through sustainable, emerging technology. In today’s interview, Ms. Mishra discusses wicked problems in national security; finding creative, mission-focused solutions; and equipping the DoD with sustainable, emerging technology. The following bullet points highlight key insights from our interview: Raft’s strategy seeks to build a data fabric, or mesh, on top of data lakes, to reduce silos and increase communication among data resources. This enables faster decision making, which ultimately benefits our warfighters. When delivering a data product, it is important to maintain a human-centered design which considers for whom you are building the product. It is critical to experiment with the project and obtain user feedback. When working with historical datasets, one must consider:  If the full data is present. Can other datasets be integrated to get a better picture? How will we measure the success of the algorithm we are using the data to build? Will we obtain a new result, or are we simply pattern matching?  Who can we get comments from ...