Terry Young is the Founder and CEO of sparks & honey, “a cultural intelligence consultancy helping organizations understand explosive and immediate cultural shifts, as well as cultural tastes that develop over time.” By leveraging the power of culture, sparks & honey seeks to open minds and create possibilities in the now, next, and future. Mr. Young is a frequent speaker and writer on the largest shifts that will shape the future, most recently addressing such topics as precision consumer 2030, the rise of Generation Z, new semantics, open business, diversity OS, and the future of giving. His deep understanding of consumer behavior and digital and technology platforms allowed him to architect the sparks & honey model and cultural intelligence platform, QTM.
In our interview with Mr. Young, we discuss the future of workplaces, the meaning of true diversity and how to achieve and measure it, and how to leverage Artificial Intelligence (AI) and machine learning to build cultural intelligence across a wide spectrum of future topics. The following bullet points highlight key insights from our interview:
Stay tuned to the Mad Scientist Laboratory for our next episode of The Convergence, featuring our interview with Dr. Brent Sterling, Adjunct Professor at Georgetown University’s Edmund A. Walsh School of Foreign Service and author of Other People’s Wars: The US Military and the Challenge of Learning from Foreign Conflicts, discussing how militaries learn (or don’t!) from foreign conflicts, what pitfalls await those trying to learn from historical conflicts, how focusing only on “relevant” observations hampers our creativity in analyzing warfare, and what strategists can do to avoid past mistakes.
If you enjoyed this post, check out the Key Judgements excerpted from The Operational Environment (2021-2030): Great Power Competition, Crisis, and Conflict, and download the comprehensive source document;
… learn more about the U.S. Army’s single consistent OE narrative (spanning the near, mid-, and far terms out to 2050) in:
The Future Operational Environment: The Four Worlds of 2035-2050, the complete AFC Pamphlet 525-2, Future Operational Environment: Forging the Future in an Uncertain World 2035-2050, and associated video;
… and review the following additional related content:
On Hype and Hyperwar by Collin Meisel and Dr. Jonathan D. Moyer
The Inexorable Role of Demographics, by Caroline Duckworth
Going on the Offensive in the Fight for the Future and associated podcast
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